Most business owners work so hard to get visitors to their landing page…
Only to hide the most important part (the CTA) somewhere below a mountain of text.
Big mistake.
Pages with a CTA right at the top (above the fold) convert 220% better than those where people have to scroll to find it (Russel Brunson, 108 Split Tests).
Why is This A Problem?
Think about it like this: Imagine walking into a restaurant, starving.
You sit down, and instead of handing you a menu, the waiter makes you listen to a 10-minute speech about where they source their tomatoes.
You’d be gone before he finishes saying “organic.”
Your landing page visitors feel the same. They don’t want a scavenger hunt. They need one clear action to take right away.
How to Apply This:
Here’s a challenge: Go check your landing page right now. If someone has to scroll to find the button… move it up.
Want some help setting up your landing page? Click below and I’ll help you get started!