Local Services Ads for Contractors

Show Up at the Very Top of Google — With the Google Guaranteed Badge

There’s a section above the regular Google Ads. Above the SEO results. Above everything else. It’s called the Local Services Ads section — and it shows up with a green checkmark that says “Google Guaranteed.”

Homeowners see those listings and immediately think: this company is vetted. This company is trustworthy. For contractors who qualify, Local Services Ads (LSAs) are one of the highest-converting lead sources available — and you only pay when someone actually calls you.

Why LSAs Are Different From Regular Google Ads

Pay per lead, not per clickWith standard Google Ads you pay every time someone clicks — whether they call or not. With LSAs, you only pay when someone actually reaches out directly through the ad.

Google Guaranteed badge builds instant trustThat green checkmark tells homeowners Google has verified your license and insurance. For many, that’s the difference between calling and moving on.

Your reviews are front and centerLSAs show your star rating and review count directly in the listing. A contractor with 80 five-star reviews shows up very differently than one with 12.

You show up above everything elseLSAs appear above standard Google Ads and above all organic results. Position 1 of position 1.

Who LSAs Work Best For

Local Services Ads work best for contractors whose services are frequently searched locally:

Plumbers
HVAC contractors
Electricians
Roofers
General contractors
Landscapers
House cleaners
Locksmiths

How We Set Up and Manage LSAs for Contractors

We handle the verification processGetting approved requires submitting your license, insurance, and passing a background check. We guide you through the entire process correctly and quickly.

We optimize your profile for max visibilityYour business description, service categories, service areas, and photos all affect how Google ranks your listing.

We integrate LSAs with your review systemMore recent reviews directly improve your LSA ranking. We connect your LSA campaign to your review request automation so your ranking improves consistently.

We set up instant lead responseLSA leads need a fast response or Google penalizes your ranking. We connect LSA leads to your automated follow-up system — response within 60 seconds.

We dispute invalid leadsLSAs allow you to dispute leads that don’t fit your services. We monitor your lead feed and dispute the ones you shouldn’t be paying for.

LSAs + Google Ads + SEO: The Full Picture

LSAs

Top of page • Pay per lead

Google Ads

Below LSAs • Pay per click

Organic SEO

Below ads • Free traffic

Contractors who show up in all three positions dominate their market and make it very hard for competitors to get the call.

Frequently Asked Questions

How long does it take to get approved for LSAs?

Typically 2 to 4 weeks depending on how quickly the background check and license verification move. We help you move through it as fast as possible.

How much do LSA leads cost?

Costs vary by trade. Plumbing and HVAC leads typically run $20 to $80. Roofing and general contracting can run higher. The pay-per-lead model ties cost directly to contacts.

What if I get a bad lead?

You can dispute leads that don’t match your services. Google reviews disputes and issues credits for invalid leads. We manage this process for you.

Do I need a lot of reviews to get started?

We recommend at least 25 solid Google reviews before going live, and a system in place to keep growing them. More reviews directly improve your ranking.

Can I run LSAs alongside regular Google Ads?

Yes — and we recommend it. They complement each other and give you multiple positions on the results page.

Ready to Show Up at the Very Top of Google?

Book a free strategy call. We’ll look at whether LSAs are right for your trade and market, and show you exactly what it would take to get set up.

Book Your Free Strategy Call →