Find Out Why Your Website Isn’t Ranking — and What to Fix
If your contractor website isn’t showing up on Google, there’s a reason. Usually several reasons. And until you know what they are, you’re guessing — which means spending time and money on the wrong things.
A professional SEO audit tells you exactly what’s wrong, why it’s holding you back, and what to fix first to get the fastest results.
What an SEO Audit Actually Looks At
Technical healthPage speed, mobile usability, crawlability, indexation, broken links, duplicate content, and schema markup. If Google can’t properly read your site, nothing else matters.
On-page optimizationH1 tags, page titles, meta descriptions, URL structures, keyword targeting, and content quality. Does each page target a specific keyword?
Site structureDedicated service pages for each service. Location pages for each city. Internal linking that distributes authority throughout the site.
GBP alignmentIs your GBP information consistent with your website? Are service areas matching? Is your NAP consistent across your site and your profile?
Backlink profileWhat websites are linking to yours? Are there toxic links dragging your authority down? Are there quality link opportunities you’re missing?
Competitor comparisonHow does your site compare to the contractors outranking you? What are they doing that you’re not? Where is the gap?
Content gapsWhat keywords are your customers searching for that you have no content targeting? Where are you invisible in searches that should be going to you?
What You Get From Our Audit
We don’t hand you a 40-page technical report full of jargon. Our audit is built for contractors — not SEO professionals. You get:
1
Plain-language summaryWhat’s hurting you most, explained in plain terms without technical fluff.
2
Prioritized fix listNot 50 things to do. A clear ranking of what to fix first based on biggest impact on your rankings fastest.
3
Competitor analysisA look at the contractors outranking you and what they’re doing differently.
4
Keyword opportunitiesThe specific searches your customers are making that you should be ranking for but aren’t.
5
Clear next step recommendationWhether to fix technical issues, build out service pages, start a review campaign, or all three — we tell you exactly where to focus.
Common Issues We Find in Contractor Website Audits
No location pagesThe most common reason a contractor can’t rank in nearby cities. One homepage can’t rank everywhere.
Thin or duplicate service contentA services page with bullet points and two sentences each gives Google almost nothing to work with.
Slow page speedLarge uncompressed images, bloated page builders, and cheap hosting all slow down load times. Google penalizes slow sites.
Missing schema markupSchema helps Google understand what your business is and what you offer. Most contractor sites have none.
No internal linkingPages not linked to from anywhere on your site are essentially invisible to Google.
GBP and website inconsistenciesWhen your GBP and website say different things, Google gets confused and your rankings suffer.
Frequently Asked Questions
How long does an SEO audit take?
Typically 5 to 7 business days from start to delivery. A thorough audit takes real time — we don’t rush it.
Do I need an audit if I’m just starting with SEO?
Yes — starting with an audit means you invest your SEO budget in the right places from day one instead of finding out six months later you were working on the wrong things.
Can I do an SEO audit myself?
You can run basic checks with Google Search Console. But a professional audit catches technical issues, competitor gaps, and strategic opportunities that DIY tools miss.
What if my current SEO agency already did an audit?
Ask them to show you the actual report. If they can’t explain it in plain terms tied to specific ranking improvements, a second opinion is worth it.
Ready to Find Out What’s Actually Holding Your Site Back?
Book a free strategy call. We’ll look at your site and give you an honest assessment of where you stand and what it would take to improve.
