Google Ads for solar companies
Catch the homeowner the second they search "solar near me." We run high-intent Google Search and Local Service Ads that put exclusive appointments on your calendar, leads you own instead of a list five installers share.
The point of Google Ads for solar
Solar is a five-figure decision a homeowner researches for weeks before they sign. The buying journey starts with a search: "solar cost," "is solar worth it," "solar installers near me." Google Ads puts you at the top of that moment, in front of someone who is actively shopping with their own money on the line. We do not chase clicks or impressions. We build search campaigns aimed at the homeowners who actually install, track every lead back to the dollar that made it, and cut the searches that waste your money so your budget chases signed jobs.
How we run it
Every part is built to do one thing: turn paid clicks into booked, qualified solar appointments and signed installs. Nothing fancy for the sake of it.
The text ads at the top when a homeowner searches "solar installer near me" or "solar quote." Built around the searches that signal a real buyer in the areas you actually serve.
The pay-per-lead listings with the verified badge that sit above everything else. You pay for solar leads, not clicks, and we manage the setup, reviews, and lead disputes.
We block renters, DIY panel shoppers, job seekers, and free-system bait with tight negatives, so you stop paying for clicks from people who will never sign an install.
Paid clicks land on a fast page built for one job: explain savings and financing in plain English, show proof, and make booking an appointment easy. It books far more than a generic homepage.
Every call and form is tracked back to the campaign and keyword that made it. You see which searches book installs and which burn budget, with no guessing.
Solar takes weeks or months to decide. We retarget the homeowners who clicked but did not book yet, so you stay in front of them the whole way to a signed contract.
Real results
A few real outcomes from contractors running our system. Verified from their own dashboards.
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system.
Residential remodeler
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing.
Construction company
$200K in new estimates
New estimates generated for one client from a rebuilt site and a dialed-in ad system.
Home services contractor
$40K in new estimates / 30 days
New estimates booked in the first month after launch, while ads were still warming up.
Specialty contractor
The exclusive-lead difference
A shared solar list gets sold over and over, so contact rates collapse and your closers chase ghosts. Google Ads that point to your brand and your page give you an appointment that is yours alone, warmer, and far cheaper to close. We build the campaigns and the page that make that happen.
Why this works for solar
Search ads put you in front of the homeowner the moment they look for "solar installer" or "solar quote." That is the warmest, most ready buyer in the whole funnel, and we make sure you own that moment.
Leads come from your own ads, your brand, and your page. No bidding against four installers for the same burned-out homeowner. Higher contact rates and warmer calls.
Buyers trust the company that explains the math cleanly. We keep ad copy and pages accurate to current state and utility incentives, financing, lease and PPA options, and plain bill-savings, never an expired federal credit.
Search captures intent, retargeting keeps you in front for the full three to six months a homeowner takes to decide, so you are the name they book the appointment with.
We track cost per appointment and cost per signed install, not impressions. Every dollar is judged on whether it puts a real homeowner on your calendar.
A solar inquiry goes cold fast. New leads trigger instant alerts and text-back so you reach the homeowner before they call the next installer on the page.
How it works
Tell us your service area and revenue. We study how your local homeowners search for solar and send a custom plan video. No call required.
We set up Search and Local Service Ads around your best installs, write copy accurate to current incentives, build the landing page, and wire up call tracking.
Ads go live and appointments start coming in. Instant alerts, text-back, and retargeting keep you in front of homeowners through the whole research window.
We watch cost per appointment and per signed install, block searches that burn budget, and pour more into the keywords booking real installs. Every month.
Common questions
Your move
Get a free custom strategy video built for your solar company and your market. We will show you the searches to chase, the ones to skip, and what your budget can really book. No cost, no pitch, no obligation.
