Free contractor tools

Free tools and calculators for contractors

All free, no email required. Built for residential construction owners who want real numbers, not guesses. Run the calculators, grab the templates, and put the results to work.

Run the numbers

Calculators

Plug in your numbers and get an answer in seconds. Every calculator is built around how residential contractors actually think about leads, budgets, and jobs.

Marketing Budget Calculator

Find the right monthly budget for your revenue goals.

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Marketing ROI Calculator

Measure your overall marketing return.

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Channel Comparison Calculator

Compare Google, Facebook, SEO and LSAs side by side.

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Budget Allocator

Split your budget across channels by goal.

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Google Ads ROI Calculator

Estimate leads, jobs and return from a Google Ads budget.

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Facebook and Instagram Ads Calculator

Project results from Meta ad spend.

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SEO ROI Calculator

See the long-term payback of ranking in search.

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Lead Service Cost Calculator

Compare the true cost of Angi and Thumbtack leads.

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Cost Per Lead Calculator

Work out what each lead really costs you.

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Break-Even Cost Per Lead

The most you can afford to pay per lead.

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Leads Needed Calculator

How many leads you need to hit a target.

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Revenue Goal Calculator

Reverse-engineer the leads and budget for your goal.

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Sales Funnel Calculator

Find the stage where you lose the most jobs.

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Website Conversion Calculator

See how many visitors your site turns into calls.

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Speed to Lead Calculator

See how response time changes your close rate.

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Customer Lifetime Value Calculator

Know what a customer is worth over time.

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LTV to CAC Ratio Calculator

Check if your cost to win a customer is healthy.

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Job Pricing Calculator

Price jobs for the margin you actually want.

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Social Content ROI Calculator

Measure the return on your social content.

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Review Velocity Calculator

How many reviews you need to outrank rivals.

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Copy, paste, go

Guides and templates

Ready-to-use checklists and templates for the tasks that matter. Built around what actually works for residential construction owners.

Ready to run the real numbers?

Get a free strategy video built for your trade.

The calculators give you a benchmark. A strategy video gives you a real plan: which campaigns to run, what budget makes sense, and what results we would actually target for your market. No cost, no obligation.

Free Strategy Video