Free contractor tools
All free, no email required. Built for residential construction owners who want real numbers, not guesses. Run the calculators, grab the templates, and put the results to work.
Run the numbers
Plug in your numbers and get an answer in seconds. Every calculator is built around how residential contractors actually think about leads, budgets, and jobs.
Find the right monthly budget for your revenue goals.
Open calculator →Measure your overall marketing return.
Open calculator →Compare Google, Facebook, SEO and LSAs side by side.
Open calculator →Split your budget across channels by goal.
Open calculator →Estimate leads, jobs and return from a Google Ads budget.
Open calculator →Project results from Meta ad spend.
Open calculator →See the long-term payback of ranking in search.
Open calculator →Compare the true cost of Angi and Thumbtack leads.
Open calculator →Work out what each lead really costs you.
Open calculator →The most you can afford to pay per lead.
Open calculator →How many leads you need to hit a target.
Open calculator →Reverse-engineer the leads and budget for your goal.
Open calculator →Find the stage where you lose the most jobs.
Open calculator →See how many visitors your site turns into calls.
Open calculator →See how response time changes your close rate.
Open calculator →Know what a customer is worth over time.
Open calculator →Check if your cost to win a customer is healthy.
Open calculator →Price jobs for the margin you actually want.
Open calculator →Measure the return on your social content.
Open calculator →How many reviews you need to outrank rivals.
Open calculator →Copy, paste, go
Ready-to-use checklists and templates for the tasks that matter. Built around what actually works for residential construction owners.
A step-by-step checklist to optimize your profile.
Get the checklist →Copy-paste templates that get more reviews.
Get the templates →A proven follow-up sequence for quotes and leads.
Get the templates →Post ideas so you never run out.
Get the ideas →Ready to run the real numbers?
The calculators give you a benchmark. A strategy video gives you a real plan: which campaigns to run, what budget makes sense, and what results we would actually target for your market. No cost, no obligation.