Social content for garage & epoxy contractors
Coatings are made for the feed. The flake broadcast, the squeegee pull, the glossy reveal: it is some of the most watchable work in home improvement. We build that into a steady stream of short-form video and a consistent posting system that builds your brand, creates demand, and makes homeowners pick you. Social is the area we are strongest in, contractors have hit 100K+ views in their first days.
Why social is the strongest play for coatings
Think about what your crew does every day. A filthy, oil-stained slab gets ground down, flake gets broadcast across a wet base coat, a squeegee pulls a glassy topcoat, and a few hours later it is a showroom floor. That is satisfying to watch, the same way a pressure-washing or a paint-pour video is, and it is exactly what Reels, TikTok, and Shorts push to people who never followed you. The whole epoxy and flake niche is already going viral with everyday installers, some racking up hundreds of thousands of likes on a single flake-broadcast clip. The contractors winning are not the best coaters. They are the ones who film and post. We run that for you: the satisfying install reels, the before-and-after reveals, the one-day install story, and a steady posting calendar that builds the brand homeowners trust. Then we boost the videos that pop, so the reach turns into booked jobs instead of just views.
How we run it
Every part is built to do one thing: turn a scroll into a booked one-day install, and build the brand that makes a homeowner pick you over the franchise.
The grind, the flake broadcast, the squeegee pull, the reveal. We cut your jobsite footage into tight vertical reels that are oddly satisfying to watch, the single most shareable thing a coating crew produces, and the format the platforms reward hardest.
The dirty, cracked slab turned glossy showroom floor is the hook that makes a homeowner look at their own garage. We build the side-by-side reveals that make a tired floor feel like an obvious project worth booking.
Polyaspartic cures fast enough to grind, coat, and hand back a finished garage the same day. Most homeowners do not know that. We turn it into time-lapse content that sells speed and convenience, not just looks.
The same system coats patios, basements, sunrooms, and pool decks, and most homeowners never connect those dots. We post that work so one garage follower turns into a whole-property quote, where the real margin lives.
Your crew, your prep, your warranty, your finished jobs around town. Education that a coated floor is more affordable than homeowners think. This is the content that makes a homeowner feel like they already know you before they call.
A steady calendar across Reels, TikTok, and Shorts, not random bursts. We post consistently, watch what takes off, and put paid boost behind the videos already proving they pull, so reach becomes booked installs.
This is our Social Content service built specifically for garage and epoxy contractors.
Real results
A few real outcomes from contractors running our system. Verified from their own dashboards.
100K+ social views
Reach on a contractor's short-form work in the first days of posting, the kind of attention that builds a brand and feeds the retargeting pool.
Home services contractor
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system, with content out front.
Residential contractor
$40K in new estimates / 30 days
New estimates booked in the first month after launch, while the content engine was just getting warmed up.
Specialty contractor
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing around content and ads.
Construction company
Why the feed wins for coatings
Reels are played over 200 billion times a day across Facebook and Instagram, by Meta's own 2025 reporting, and short vertical video reaches far more people than a photo post does, often two to three times as many accounts. A satisfying flake-broadcast reveal is exactly the kind of clip that gets pushed to homeowners who never followed you. That is the demand-gen reach search will never give you, and it is where you build the brand before a franchise ever gets the chance.
Built for your trade
We do not run a roofer's playbook on a coating account. Coating is a visual, before-and-after trade with a one-day wow factor, and that is exactly what a feed built for short video rewards.
Top of funnel, then fuel for the ads
Organic short-form does two jobs at once. First, it creates demand among homeowners who never knew a one-day coated floor was affordable, and it builds the brand they trust before they ever call. Second, every person who watches your reels becomes a warm audience your Meta and Google Ads can retarget, so your ad dollars land on people who already recognize you. That is why coatings win fastest with social out front and ads right behind it, not one without the other.
How it works
Tell us your area and what you coat. We study your market, your competition, and the content already winning in coatings, then send a custom plan video. No call required.
We set up your accounts, build a posting calendar across Reels, TikTok, and Shorts, and give your crew a simple shot list so capturing footage on the jobsite takes minutes, not hours.
We edit the satisfying reels, reveals, and trust videos, write the hooks and captions, post on schedule, and help you answer the DMs and comments homeowners send so attention turns into quotes.
We watch what takes off, put paid boost behind the videos already pulling, feed the warm audience into your ads, and double down on the content booking real installs. Every month.
The rest of the system
Organic social creates the want and builds the brand. Pair it with the channels below and you catch the homeowner at every stage, from couch scroll to ready-to-book.
Put paid budget behind your best reveals and retarget everyone who watched your reels. Social warms them up, Meta closes the want.
Meta Ads for garage & epoxy →Catch the homeowner the second they search "garage floor coating near me." Your social brand makes them pick you over the other tabs.
Google Ads for garage & epoxy →See how websites, SEO, social, and ads run together for a garage and epoxy business. One team, one system.
Marketing for garage & epoxy →How we run short-form video across residential construction, and the playbook behind your coating content.
Social Content for contractors →Run a concrete and flatwork side too? See how we run short-form social for concrete contractors, from stamped patios to decorative work.
Social Content for concrete →Run social with the rest and they compound. See what that looks like for a coating business in your market.
Get my strategy video →Who we run social content for
Garage and epoxy is one of twelve trades we know cold. Run a different one? Pick your trade:
Common questions
Your move
Get a free custom strategy video built for your garage and epoxy business and your market. We will show you the reels to post, the reveals that stop the scroll, and how a steady content engine builds the brand homeowners pick. No cost, no pitch, no obligation.
