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Podcast guest

Casey Baugh: the sales leader who helped take Vivint from $30M to over $1 billion.

Casey spent 13 years in sales leadership at Vivint and helped grow it into a multibillion-dollar company. Today he is co-founder and managing partner of Sandlot Partners. He came on the show to talk about how you build a sales engine that scales. Here is his story.

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The story

From the sales floor to the top of a billion-dollar company.

Casey Baugh joined Vivint and spent 13 years in sales leadership, rising to Senior Vice President of Sales. Over those years he helped scale the company from $30M to over $1 billion. He did not do it with a magic product. He did it by building a sales engine, training people, and getting the whole team to sell at a higher level.

After Vivint, Casey moved into building and backing companies. He is co-founder and managing partner of Sandlot Partners, where the team has deployed more than $600M. He is also a general partner at Roots Management Group, which has put $2.2B+ to work. He teaches as an adjunct at BYU and hosts his own show, the Case Studies podcast, where he breaks down how real businesses grow.

On Construction Cash, Casey sat down to talk about the part most owners never get a real plan for: selling. Not slick tricks, but the systems and the leadership that turn a few good closers into a team that wins bigger jobs, year after year.

The track record

What Casey has built.

Vivint: $30M to $1B+

Helped scale Vivint from $30M to over $1 billion across 13 years in sales leadership, serving as Senior Vice President of Sales.

Sandlot Partners

Co-founder and managing partner. The firm has deployed more than $600M into businesses and deals.

Roots Management Group

General partner at Roots Management Group, where the team has put more than $2.2B to work.

BYU adjunct

Teaches as an adjunct professor at BYU, passing on what he learned scaling a sales organization.

Case Studies podcast

Hosts the Case Studies podcast, where he breaks down how real businesses are built and grown.

Sales leadership

His whole career is about one thing: building people and systems that sell more, at a higher price, on purpose.

Why it matters for builders

If you want bigger jobs, you have to sell bigger.

Most construction owners doing $1M to $5M a year are great in the field and have never built a real sales process. The jobs come from word of mouth, and the owner is the only one who can close. That works until you want to grow, and then it caps you.

Casey's story is the answer to that. He did not scale Vivint by being the only good salesperson in the room. He built a system other people could run, trained a team to sell at a higher level, and held that bar over time. That is the exact gap most contractors hit. You can only quote so many jobs yourself, and when you raise your price you start losing the bids you used to win.

The lesson is simple and it is honest work. Get clear on the value you bring, build a way to say it the same way every time, and teach your people to carry it so the business is not stuck on you. That is how you stop competing on price and start booking the bigger jobs you actually want.

Apply to be a guest
Apply to be a guest