Meta Ads for $1.5M to $5M+ contractors

Fill your pipeline before homeowners ever search.

Facebook and Instagram ads that put your real work in front of homeowners in your service area, capture the lead, and keep you top of mind until they are ready to build.

Why Meta

Google catches demand. Meta creates it.

A homeowner searches Google the day they already decided to fix the roof or redo the kitchen. By then you are one of five bids. Meta works earlier. It puts your work in their feed while they are still dreaming about the project, so when they are ready, they already know your name. That is how you stop fighting over the same searched leads everyone else is chasing.

What is included

How we run Meta ads for contractors.

Not boosted posts. A real demand-gen and retargeting system built for high-ticket residential jobs.

Demand-gen that fills the pipeline

We put your work in front of homeowners in your area who are not searching yet, so the pipeline stays full in the slow season too.

Retargeting that closes

Most homeowners do not act the first time. We follow up with people who saw your work or visited your site, where leads cost far less than cold traffic.

Creative from real job footage

Before-and-after shots and short clips of your crew working. Real work from a real local contractor stops the scroll. Stock photos do not.

Lead forms built to qualify

Instant forms capture name, phone, and project right inside the app, with the right questions to filter out tire-kickers before they hit your phone.

Speed-to-lead follow-up

A Meta lead goes cold fast. We wire up fast first contact so the lead gets a reply while they still care, the biggest driver of booked estimates.

Top of mind in your area

Run it steady and you become the contractor everyone in town already knows. See what that looks like for your trade.

Get my strategy video →

Real results

We do not sell impressions. We sell booked jobs.

A few real outcomes from contractors running the system. Verified from their own dashboards.

Verified client result

$50K → $140K / mo

A residential contractor nearly tripled monthly revenue within a year of running the full system, with paid ads carrying the load.

Residential remodeler

Verified client result

$40K in new estimates / 30 days

New estimates booked in the first month after launch, before SEO even kicked in. Paid ads do the early heavy lifting.

Specialty contractor

Verified client result

$200K in new estimates

New estimates generated for one client from a rebuilt site and a dialed-in ad system working together.

Home services contractor

Verified client result

$2.5M → $6M+

A construction company more than doubled annual revenue after we rebuilt their marketing, with social and paid driving demand.

Construction company

Short-form reel with 1.6 million views Social post with over one million views Client text message about new leads coming in Direct message from a homeowner asking about a project

The one thing that breaks Meta ads

Slow follow-up kills good leads.

Speed wins

A homeowner who fills out a Facebook form is still browsing, not searching. Reach them fast and they book. Wait a day and they forget they ever asked. We build the follow-up so your leads never go cold.

How it works

From strategy video to booked jobs in four steps.

01

Free strategy video

Tell us your trade and market. We study your area and send a custom plan video showing how Meta would fill your pipeline. No call required.

02

Creative and targeting

We build ads from your real job footage and dial in who sees them: the right homeowners, in the right zip codes, with the right project in mind.

03

Launch and capture

Ads go live with instant lead forms and fast follow-up wired in, so the lead gets a reply while they still care about the project.

04

Scale what books

We watch the dashboard, cut the creative and audiences that do not book, and pour spend into what does. Cost per lead drops as it learns.

Industries we do this for

Meta ads tuned to your trade, not a generic playbook.

A remodeler and a roofer need different creative, different offers, and different audiences. We know the difference. Pick your trade for the Meta ads page built for it:

Popular combos: Meta Ads for Remodelers and Meta Ads for Landscapers, two trades where demand-gen and real footage work especially well.

Common questions

Before you book.

Do Meta ads actually book real jobs for contractors?
Yes. Facebook and Instagram put your work in front of homeowners in your service area before they ever search. With real job footage, instant lead forms, and fast follow-up, those ads turn into estimates and booked jobs, not just likes.
What is the difference between Meta ads and Google ads for my business?
Google catches the homeowner the second they search for a job they already want. Meta creates that demand earlier and keeps you top of mind, so the pipeline is full before search even happens. Most contractors win with both running together. See Google Ads for contractors.
How fast will I start seeing leads from Meta ads?
Lead forms can start producing leads in the first weeks. The system gets sharper as it learns who books, so cost per lead usually drops as it runs. We are honest about the timeline for your trade and market in your strategy video.
What kind of ad creative do you use?
Real footage from your jobs. Before-and-after shots, short clips of the crew working, finished projects. Real work from a real local contractor beats stock photos every time, and it is what makes homeowners stop scrolling and reach out. Our social content team can help you capture it.
Why do leads get cold and how do you fix it?
A Meta lead goes cold fast because the homeowner is still browsing, not searching. The fix is speed-to-lead. We set up the system so a new lead gets a fast reply, which is the single biggest driver of whether that lead turns into a booked estimate.
What does it cost to run Meta ads with you?
It depends on your market and how aggressive you want to be. Your free strategy video lays out exactly what we would recommend for your business, with no obligation, so you can decide before you commit to anything.

From the blog

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Your move

See exactly how Meta would fill your pipeline.

Get a free custom strategy video built for your trade and market. No cost, no pitch, no obligation.

Free Strategy Video