Marketing system for solar companies
Stop renting resold lead lists. We build the website, ads, and content engine that fills your calendar with qualified appointments and signed solar jobs. One team, one system, real numbers.
We know solar
A residential system is a five-figure decision a homeowner researches for weeks, sometimes months, before they sign. They are not buying on impulse. They are weighing bill savings, incentives, financing, and whether they trust your company to put hardware on their roof for the next 25 years.
That is why shared lead lists burn you. The "lead" you just paid for got sold to four other installers, who are all calling the same tired homeowner at the same time. Contact rates crater, your closers waste hours, and your cost per signed job climbs into the thousands.
The fix is owning your own demand. When the appointment comes from your brand, your site, and your content, it is exclusive, it is warmer, and it shows up because the homeowner already trusts you. That is the system we build.
We only do residential construction and home services. We know your job values, your seasonality, your incentive math, and how a homeowner actually moves from "thinking about solar" to "signing the contract."
A 90-day decision window is normal for residential solar. Many homeowners go three to six months from first inquiry to install, with several educational touchpoints along the way.
If you only show up once, you lose. The company that stays in front of the homeowner with the right answers wins the appointment and the signature.
The system for solar
Demand-gen creates interest, search captures the ready buyers, content builds the trust, and the site turns it into a booked appointment. Every part feeds the next, so a homeowner who is not ready today still books with you in 60 days.
Catch the homeowner the moment they search "solar near me" or "solar cost." High-intent campaigns built for appointments, not cheap clicks.
Google Ads for solar →Create demand before they search. Facebook and Instagram demand-gen plus retargeting that follows the homeowner through their whole research window.
Meta Ads for solar →Own the map pack and the "is solar worth it" searches your buyers run for weeks. Free appointments that compound month after month.
SEO for solar →A site that looks like the premium installer, explains savings and financing in plain English, and books the appointment instead of just sitting there.
Websites for solar →Install walk-throughs, real savings stories, and battery explainers that build trust over the months a homeowner takes to decide.
Social for solar →Run all five together and they compound into a steady pipeline of exclusive solar appointments. See what that looks like for your company.
Get my strategy video →Why this works for solar
Your leads come from your own brand and channels. No bidding against four installers for the same burned-out homeowner. Higher contact rates, warmer calls.
Buyers trust the company that explains the math cleanly: bill savings, payback, financing, lease and PPA options, plus current state and utility incentives. Confusion kills deals, so we kill the confusion.
Storage raises ticket size and gives homeowners a reason to act now. We build it into your content and follow-up so it shows up in real conversations.
Retargeting and education keep you in front of the homeowner for the full three to six months they take to decide, so you are the name they book.
We track cost per appointment and cost per signed install, not impressions. Every dollar is judged on whether it puts a real homeowner on your calendar.
A solar inquiry goes cold fast. We wire your forms and follow-up so a homeowner gets a fast, useful response while they are still on your page.
Real results
A few real outcomes from contractors running the system. Verified from their own dashboards.
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system.
Residential remodeler
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing.
Construction company
$200K in new estimates
New estimates generated for one client from a rebuilt site and a dialed-in ad system.
Home services contractor
$40K in new estimates / 30 days
New estimates booked in the first month after launch, before SEO even kicked in.
Specialty contractor
The exclusive-lead difference
Shared and recycled solar lists get sold over and over, so contact rates collapse and your closers chase ghosts. Own your demand and the appointment is yours alone, warmer, and far cheaper to close.
How it works
Tell us your service area and revenue. We study your solar market and send a custom plan video. No call required.
If it is a fit, we map the exact system: site, ads, SEO, and content, with the cost per appointment we are aiming for.
Our team builds the site, stands up the ads, and starts the content engine. You keep running installs and crews.
We watch cost per appointment and per signed install, cut what does not work, and pour fuel on what books jobs.
Common questions
Your move
Get a free custom strategy video built for your solar company and your market. No cost, no pitch, no obligation.
