Google Ads for HVAC companies
Local Service Ads and Search built to catch the emergency AC and furnace call, fill the slow shoulder season, and win the financed install. Tracked to the job, tuned for big tickets, with the wasted spend cut out.
Why Google Ads for HVAC
When it hits 95 degrees, the homeowner with no cooling does not shop around. They search "emergency AC repair," tap the top listing, and book the first company that answers. That is exactly where Google Ads puts you. Local Service Ads sit above everything with the verified green check, and Search ads catch the rest. We do not chase clicks or impressions. We build campaigns aimed at the repairs and the big install jobs you actually want, track every lead back to the dollar that made it, and kill the searches that waste your money.
But HVAC is feast or famine, and most agencies only know how to spend in the rush. We run it across the whole year: hammer the emergency demand in peak, shift budget into tune-up and replacement demand-gen in the mild shoulder season, and make sure your speed-to-lead catches the panic call before your competitor does.
How we run it
Every part is built to do one thing: turn paid clicks into booked repairs, installs, and maintenance plan members. Nothing fancy for the sake of it.
The pay-per-lead listings with the verified green check that sit above everything else on emergency searches. You pay for leads, not clicks. We manage the Google Guaranteed setup, the reviews, and the lead disputes so you only pay for real jobs.
The text ads built around your highest-value jobs: AC and furnace replacement, new system installs, and the repair searches that turn into them. Targeted to the neighborhoods you want to serve.
When the weather is mild and emergency searches dry up, we shift budget into tune-up offers, maintenance plan signups, and early replacement campaigns so your crews stay busy when competitors go quiet.
On a no-AC call the first company to answer wins. New leads trigger instant alerts and text-back, and we set up after-hours routing so the 2am furnace call does not go to voicemail.
We send paid clicks to a fast page built for one job, with reviews, financing, and an easy way to reach you. A page built for the install books far more than dumping traffic on a generic homepage.
We block the searches that drain budget: renters, price shoppers, DIY parts, and warranty-only calls. Call tracking ties every lead to the keyword so you stop paying for clicks that never become work.
Real results
A few real outcomes from contractors running our system. Verified from their own dashboards.
$40K in new estimates / 30 days
New estimates booked in the first month after launch, while the ad system was still warming up.
Specialty contractor
$200K in new estimates
New estimates generated for one client from a rebuilt site and a dialed-in ad system.
Home services contractor
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system.
Residential remodeler
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing.
Construction company
The number that matters
On an emergency search the homeowner books the first company that answers, not the cheapest. We get you to the top of Local Service Ads and Search, then make sure your speed-to-lead and after-hours follow-up catch the call before it goes to the next listing. That repair often becomes a financed install worth many times the ticket.
How it works
Tell us your service area and your busy season. We study what local homeowners search for and send a custom plan video. No call required.
We stand up Local Service Ads and Search around emergency repair and install jobs, get you Google Guaranteed, build the landing page, and wire up call tracking.
Ads go live and calls start coming in. We fix your speed-to-lead and after-hours routing so you catch the panic call before your competitors do.
We hammer peak demand, shift into shoulder-season tune-ups and replacements, cut the searches that waste budget, and pour more into the keywords booking real jobs. Every month.
Who we run Google Ads for
We know your job sizes, your busy season, and how your customers actually search and decide. That is why our campaigns beat generalist agencies in your space. Pick your trade:
Common questions
Your move
Get a free custom strategy video built for your service area and your busy season. We will show you the searches to win, the spend to skip, and what your budget can really book across the year. No cost, no pitch, no obligation.
