Google Ads for painting contractors
Google Search and Local Service Ads built for how painting really sells: volume, speed, and reviews. Seasonal campaigns that push exterior in summer and interior in winter, tracked to the booked estimate and tuned for the jobs you want.
Why Google Ads fit painters
A repaint is a lower-ticket, faster job than a roof or a remodel, so the math is different. You do not need a few giant leads. You need a steady stream of solid ones at a cost that pencils out, and the speed to book them before the next painter calls back. Google Ads is the fastest way to put your name in front of a homeowner the moment they decide to hire, which is exactly when a painting job gets won or lost.
We do not chase clicks or impressions. We build campaigns aimed at the repaints you actually want, interior and exterior, track every lead back to the dollar that made it, and kill the searches that waste your money. On lower tickets, that discipline is what keeps paid leads profitable.
How we run it for painters
Every part is built to do one thing: turn paid clicks into booked, profitable repaints. Built around the way painting actually sells.
The text ads at the top of results when a homeowner searches "interior painters near me" or "exterior house painting." Built around the repaints you want, in the neighborhoods you serve.
The Google Guaranteed listings with the verified badge that sit above everything else. You pay per lead, not per click, and we manage the setup, the reviews that rank you, and the lead disputes.
Exterior repaints, deck staining, and stucco in spring and summer. Interior, cabinets, and holiday-ready rooms in fall and winter. We move the budget with the calendar so the crew stays booked.
Every call and form is tracked back to the campaign and keyword that made it. You see what books estimates and what burns budget, with no guessing on a lower-ticket job where every lead has to count.
We send paid clicks to a fast page that leads with your best before-and-after work and reviews, then makes booking an estimate one easy tap. It books far more leads than a generic homepage.
Local Service Ads will not rank you without a strong review count and rating. We ask every happy customer at the right moment so your listing climbs and your cost per lead drops.
Speed wins repaints. New leads trigger instant alerts and text-back, so you reach the homeowner before they call the next painter on the list. The first to answer usually books the job.
We block the searches that drain budget. Words like free, cheap, DIY, hiring, and, if you only do homes, commercial, get filtered out so you stop paying for clicks that never become repaints.
We aim the spend at homeowner repaints, the work you make money on, and steer away from cheap or commercial bids unless you want them. You set the mix. We chase the right jobs.
Real results
A few real outcomes from contractors running our system. Verified from their own dashboards.
$40K in new estimates / 30 days
New estimates booked in the first month after launch, while the ads were still warming up. Exactly the fast start a painting crew needs to fill the schedule.
Specialty contractor
$200K in new estimates
New estimates generated for one client from a rebuilt site and a dialed-in ad system, the same pieces that turn painting leads into booked repaints.
Home services contractor
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system. The same playbook fits a painting shop scaling repaints.
Residential remodeler
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing. Steady booked work, not one lucky month.
Construction company
The number that matters
of contractor ad spend can be wasted on the wrong searches when negatives and tracking are sloppy. On a lower-ticket painting job, that leak is the difference between profitable leads and ones that lose you money. We tighten it up first.
Why this works for painters
A repaint will not carry the cost of a sloppy campaign the way a roof might. So we run for a steady flow of cheap, qualified leads and cut anything that does not pay. Many small wins beat a few expensive misses.
Homeowners call two or three painters. The quick responder books the majority of the calls they answer, while slow callbacks drop hard. Instant text-back on every paid lead puts you first.
Local Service Ads rank on review count, rating, and responsiveness. No reviews, no top spot. Our review engine feeds your Google Guaranteed listing so it climbs and your lead cost falls.
How it works
Tell us your service area and the repaints you want. We study what homeowners in your market search for and send a custom plan video. No call required.
We set up Search and Local Service Ads around your best interior and exterior jobs, write the ads, build the landing page, start the review engine, and wire up call tracking.
Ads go live and leads start coming in. Instant alerts and text-back help you reach homeowners before the next painter does, so more leads turn into booked estimates.
We watch the dashboard, shift spend between interior and exterior with the calendar, block searches that burn budget, and pour fuel on the keywords booking real repaints.
Common questions
Your move
Get a free custom strategy video built for your painting market. We will show you the repaints to chase, the searches to skip, the seasonal plan, and what your budget can really book. No cost, no pitch, no obligation.
