Free contractor tool
Each lead is sold to multiple contractors. The real number that matters is your cost per booked job, not cost per lead. Enter your numbers and see what you are actually paying.
Your true cost breakdown
Why the cost per lead is not the number that matters
When a shared-lead platform charges you $60 per lead, it sounds reasonable. But that same lead goes to three or four other contractors at the same time. You are all calling the same homeowner within minutes of each other. Your close rate on those leads is much lower than on a lead that came through your own site and called you directly.
That means your true cost per booked job is often $400, $700, or even higher depending on your trade and market. Some contractors find that shared leads still make sense at their volume. Many find that investing in channels they own, including SEO, a high-converting website, and reviews, produces a lower cost per booked job over time because the asset keeps working after you build it.
Want to think through whether shared leads are worth it for your business?
Real result, not a projection
per month running the full system: website, Google Ads, and content, all pulling in the same direction.
Common questions
Shared leads are sold to multiple contractors at the same time. Each of those contractors is calling the same homeowner within minutes. Your close rate on shared leads is therefore much lower than on exclusive leads. A $60 cost per lead sounds reasonable until you factor in that you only win a fraction of them. The number that matters is your true cost per booked job, which is your total spend divided by the jobs you actually won.
Industry estimates suggest shared leads are sent to 3 to 5 contractors at the same time, depending on the platform and the service category. The default in this calculator is 4 as a typical estimate. The number of contractors sharing the lead is shown for context. It helps explain why close rates on shared leads tend to be lower, though the cost per job formula is based on your actual spend and jobs won rather than the share count directly.
Based on typical industry estimates, close rates on shared leads for residential contractors often fall between 8 and 20 percent. Higher-ticket trades may be lower. The default in this calculator is 12 percent as a midpoint estimate. Your actual close rate depends on how fast you respond, your pricing, and how compelling your offer is compared to the other contractors receiving the same lead.
True cost per booked job is your total monthly spend on shared leads divided by the number of jobs you actually won. Jobs won equals your leads received multiplied by your close rate. For example, 25 leads with a 12 percent close rate gives 3 booked jobs. Spending $1,500 to win 3 jobs means your true cost per booked job is $500, not the $60 cost-per-lead figure the platform advertises.
More free tools
This is one of several free tools built for residential contractors. Browse the full contractor marketing tools library or get a custom strategy video that uses your real numbers.
Ready to build a lead source you own?
The calculator shows you what shared leads are really costing. A strategy video shows you a better path: which owned channels make sense for your trade, what to build first, and what results we would actually target for your market. No cost, no obligation.
