Free contractor tool
Enter your revenue goal and a few numbers about your business. See exactly how many leads you need per month and what ad budget to set. No email required.
What you need to hit your goal
Start with the goal, work backward
When you know your revenue goal, your average job value, and your close rate, you can work backward to a real lead target and an actual budget. That is how you stop guessing and start planning.
The two numbers that move the needle most: your average job value (higher ticket means fewer leads needed) and your close rate (better follow-up and sales process means the same leads book more jobs). Before you raise your ad budget, tighten those two first.
Want to go deeper?
Real result, not a projection
per month running the full system: website, Google Ads, and content, all pulling in the same direction.
Common questions
Start with your annual revenue goal and divide it by your average job value to find how many jobs you need. Then divide that number by your close rate to get your total leads needed. Finally divide by 12 to find your monthly lead target. For example, a $600,000 goal with an $8,000 average job and a 30 percent close rate means you need 75 jobs, 250 leads per year, and about 21 leads per month.
Average job value and close rate. A higher average job value means fewer jobs (and therefore fewer leads) are needed to hit the same revenue goal. A better close rate means the same number of leads books more jobs. Both levers reduce your lead requirement and your ad budget. Improving either one before raising your ad budget is often the higher-ROI move.
No. This calculator assumes all leads come from paid advertising. It does not account for referrals, repeat customers, or organic search traffic. If you get a meaningful share of jobs from those sources, your required ad budget will be lower than what the calculator shows. Use the result as a ceiling estimate for what paid channels need to produce, not as a total marketing spend requirement.
Enter your annual revenue goal, average job value, lead close rate, and cost per lead. The calculator computes: Jobs needed (Revenue Goal / Average Job Value), Leads needed per year (Jobs / Close Rate), Leads per month (Annual Leads / 12), Estimated annual ad budget (Annual Leads x Cost Per Lead), and Estimated monthly ad budget (Annual Budget / 12). All numbers update in real time.
More free tools
This is one of several free tools built for residential contractors. Browse the full contractor marketing tools library or get a custom strategy video that uses your real numbers.
Ready to run the real numbers?
The calculator gives you a benchmark. A strategy video gives you a real plan: which campaigns to run, what budget makes sense, and what results we would actually target for your market. No cost, no obligation.
