Free contractor tool
Enter your current revenue and your target for next year. Get an instant recommended marketing budget based on industry benchmarks for residential contractors.
Common questions
Industry estimates place contractor marketing budgets at roughly 5 to 15 percent of revenue. Contractors in a maintenance phase typically spend around 7 percent. Those targeting moderate growth (10 to 24 percent) spend around 10 percent. Contractors pushing for 25 percent or more growth typically spend around 12 percent. These are estimates based on common industry ranges, not a guarantee of any outcome.
This calculator budgets off your target revenue, not last year's. You need to spend toward where you are going, not where you have been. If you budget only off what you already made, you will likely underspend and fall short of your goal.
A typical contractor marketing budget covers paid ads (Google Ads, Meta Ads), SEO, website costs, content creation, and any tools or software used to capture and follow up with leads. The percentage targets in this calculator are meant to cover your total marketing spend across all channels.
The typical range shown (8 to 12 percent of target revenue) gives you a planning bracket. The single recommended number is your starting point based on your growth rate. Real results vary based on trade, market, ad channel, and execution. Use the range as a planning guide, not a fixed rule.
Your move
Get a free strategy video. We look at your trade, your market, and your goals, and send you a custom plan with real numbers to aim for. No cost, no obligation.
