Review Request Templates for Contractors

Q: How many review requests should I send before stopping?

Two touches is usually right. Send the first message the day the job is done, then one follow-up 2 to 3 days later if you have not heard back. Do not send more than two requests.

Google reviews are the single biggest trust signal a homeowner looks at before calling a contractor. They also directly affect where you rank in the local map pack. More fresh reviews means more visibility, more calls, and bigger jobs. It is that simple.

The biggest lever you have is timing. Ask the same day the job is done, while the customer is still standing in front of your work and the good feeling is fresh. Wait even 24 hours and response rates drop by half or more. A direct one-tap link removes every excuse not to leave a review. Do not make people search for your business or dig through menus. Send the link. Make it one tap.

Tip: Your direct Google review link looks like this: https://search.google.com/local/writereview?placeid=[YOUR_PLACE_ID]. Find your Place ID in Google Business Profile Manager, then shorten the link with Bitly or a redirect so it is easy to text.

8 ready-to-use templates

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Hi [First name], it's [Your name] from [Company]. We just finished up your [job type] today. Really glad it turned out great. If you have 2 minutes, a Google review would mean a lot to us: [review link]. Thanks so much.

Tip: Send this within 1 hour of finishing the job. Use the customer's first name. That alone doubles response rate.

Hey [First name], [Your name] here from [Company]. Would you mind leaving us a quick Google review? It helps a ton: [review link]. Thanks!

Tip: Works well if you already chatted with the customer at closeout. Keep it casual.

Hey [First name], just wanted to follow up. I know life gets busy. If you get a chance, we would really appreciate a Google review: [review link]. No pressure at all. Either way, thanks for choosing [Company].

Tip: This is your second and final touch. Do not send a third message.

Subject line: Quick request from [Company]

Hi [First name], Thank you for trusting [Company] with your [job type]. It was a pleasure working with you. If you have 2 minutes, we would be grateful if you left us a review on Google. Honest reviews help other homeowners in [city] find a contractor they can trust. [review link] Thank you again, [Your name] [Company]

Tip: Use this for customers who prefer email, or as a backup if the text went unanswered.

Subject line: Did you get a chance to leave a review?

Hi [First name], I know you are busy, so I will keep this short. If you have not had a chance to leave us a Google review yet, here is the link: [review link] Takes about 2 minutes and it really does make a difference for a small business like ours. Thanks so much, [Your name] [Company]

Tip: Wait 3 to 5 days after the first email before sending this one.

"[First name], before I head out, I just wanted to say it was great working with you. We put a lot of care into this job and I'm really proud of how it turned out. If you're happy with it, the best thing you can do for us is leave us a quick Google review. I'll text you the link right now so you don't have to go looking for it. Sound good?"

Tip: Say this while both of you are looking at the finished work. Hand them the direct link on the spot via text, right then and there.

[First name], Thank you for choosing [Company] for your [job type]. We are proud of the work we did and hope you enjoy it for years to come. If you are happy with how things turned out, a quick Google review would mean the world to our team. You can leave one here: [review link] (or scan the QR code below) With gratitude, [Your name] and the [Company] team

Tip: A physical card left at the job site gets noticed. Pair it with a QR code that links directly to your review page for maximum ease.

Hi [First name], it's [Your name] from [Company]. We did [job type] for you a while back. I hope everything is holding up well. If you ever get a minute, an honest Google review from a past customer like you carries a lot of weight. Here's the link if you feel like it: [review link]. No worries if not, and feel free to reach out anytime if you need anything.

Tip: This works well for customers from 3 to 12 months ago who never reviewed. Keep it warm, not pushy.

Best practices

Timing and Frequency Tips

Ask same day. Response rates drop by half or more if you wait 24 hours after the job is done.
Text beats email. Text open rates for contractors average 90 percent plus. Email sits closer to 25 to 30 percent.
Two touches max. First message same day, follow-up 2 to 3 days later. Never send three.
Include the link every time. Every extra step (search Google, find your business, click Reviews) loses people. One tap wins.
Never filter. Do not pre-screen with "how was your experience?" before sending the link. That is review gating and violates Google's policies.

Common questions

Frequently Asked Questions

When is the best time to ask for a review?

Right after the job is done, while the homeowner is still standing in front of the finished work. That is when satisfaction is highest. Waiting even a day or two cuts response rates significantly.

Should I ask by text or email?

Text wins for most contractors. Open rates for text messages are much higher than email. Use email as a backup or for commercial clients who prefer it.

Can I copy these templates word for word?

Yes. Replace the bracketed placeholders with your business name, the customer's first name, and your review link. Personalize the job detail for best results.

How many requests should I send before stopping?

Two touches is right. Send the first message the day the job is done, then one follow-up 2 to 3 days later if you have not heard back. Do not send more than two requests.

Review Request Templates That Actually Get Replies

Copy, Paste, Personalize

Timing and Frequency Tips

Frequently Asked Questions

Related Resources

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