Free contractor tool
Plug in your numbers and see exactly what organic search traffic is worth to your business. Leads, jobs booked, monthly revenue, and what you would pay for the same leads if you were buying them through ads.
SEO traffic has no per-click cost. Once your site ranks, these leads keep coming in at zero ad spend. Ads stop the moment you stop paying. SEO compounds and keeps producing after it ranks.
Leads / month = visitors x (conversion rate / 100)Jobs booked / month = leads x (close rate / 100)Revenue / month = jobs x average job valueRevenue / year = monthly revenue x 12Ad-equivalent value / month = leads x your cost per lead from adsConversion rates for contractor sites typically fall between 2% and 6% depending on traffic quality, page design, and how strong your trust signals are. Close rates vary widely by trade and ticket size. These are estimates based on typical ranges, not our data. Results will vary. SEO typically takes 4 to 12 months to build before it produces meaningful organic traffic. This calculator shows what that traffic could be worth once it is ranking. It is not a guarantee.
Common questions
SEO typically takes 4 to 12 months before it produces meaningful organic traffic for contractors. The timeline depends on how competitive your market is, the current state of your website, and how consistently new content and links are built. This calculator shows what your organic traffic could be worth once it is ranking. It does not reflect results during the ramp-up period.
Ad-equivalent value is the amount you would need to spend on paid ads to get the same number of leads your organic traffic is already generating. It is calculated by multiplying your monthly organic leads by your cost per lead from ads. This number shows the dollar value of traffic you are getting at no per-click cost once your SEO is ranking.
Conversion rates for contractor sites typically fall between 2 and 6 percent, based on typical industry ranges. The rate depends on traffic quality, page design, and how strong your trust signals are (reviews, photos, clear service areas). Organic traffic often converts at a lower rate than paid traffic because it includes more browsing visitors who are earlier in the decision process.
Enter your target monthly organic visitors, visitor-to-lead conversion rate, lead close rate, average job value, and your cost per lead from ads. The calculator computes: Leads per month (Visitors x Conversion Rate), Jobs booked (Leads x Close Rate), Revenue per month (Jobs x Average Job Value), Revenue per year (Monthly Revenue x 12), and Ad-equivalent value (Leads x Your Cost Per Lead from Ads).
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