Free contractor tool
Enter your numbers below. See your estimated profile clicks, leads, jobs booked, and revenue from social content in real time. No email required.
Your estimated results per month
Why social content works for contractors
Most homeowners do not call the first contractor they find. They watch a few videos, check the profile, and reach out to whoever feels most familiar. Social content for contractors puts you in that consideration set before anyone picks up the phone to search.
The difference between social and paid search: social content reaches people who are not in buy mode yet. A short video of a before-and-after roof replacement gets saved, shared, and remembered. When that viewer needs a roof six months from now, they already know who to call. That is why views compound in a way that paid clicks do not.
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Real result, not a projection
per month running the full system: website, Google Ads, and content, all pulling in the same direction.
Common questions
Yes, but the mechanism is different from paid search. Social content builds familiarity over time. A homeowner who watches several videos of your work and follows your profile is more likely to call you when they have a project, even if months pass in between. This calculator estimates the lead and job flow once your content is reaching viewers consistently. The results depend heavily on content quality, posting frequency, and how well you follow up on leads that come in.
The click-through and lead rates shown in this calculator are loose estimates based on typical organic social performance. Actual rates vary widely based on your niche, platform, content format, and audience. A contractor posting consistent before-and-after project videos in a market with low competition may outperform these defaults. A contractor in a saturated market with inconsistent posting may see lower rates. Treat the defaults as starting benchmarks and update them with your own numbers once you have data.
Google Ads captures homeowners who are actively searching right now. Social content reaches homeowners who are not in buy mode yet but will be eventually. Social content compounds over time as your following grows and your older videos keep getting views. Google Ads stops producing leads the moment you stop paying. Both channels serve different roles in a contractor marketing strategy, and the math for each looks different.
Enter your monthly video views, the percentage of viewers who click to your profile or site (CTR), the percentage of those clicks that become leads, your lead close rate, and your average job value. The calculator computes: Clicks (Views x CTR), Leads (Clicks x Lead Rate), Jobs (Leads x Close Rate), Revenue per month (Jobs x Average Job Value), and Estimated Annual Revenue (Monthly Revenue x 12).
More free tools
This is one of several free tools built for residential contractors. Browse the full contractor marketing tools library or get a custom strategy video that uses your real numbers.
Ready to run the real numbers?
The calculator gives you a benchmark. A strategy video gives you a real plan: which content formats work for your trade, what posting schedule makes sense, and what results we would actually target for your market. No cost, no obligation.
