Google Ads for remodelers

Google Ads for remodelers that books high-ticket projects.

We run Google Search and Local Service Ads built to catch the homeowner the moment they are ready to hire for a kitchen, bath, or basement. Aimed at big projects, pre-qualified for budget, tuned for lead quality over click count.

Why search wins for remodelers

Most remodel leads are dreaming. Search catches the ones who are ready.

A big remodel is a long, researched decision. Homeowners spend months saving photos and reading reviews before they ever call. But there is a moment when that homeowner stops dreaming and starts searching "kitchen remodel near me" or "basement finishing contractor." That is the highest-intent moment in the whole trade, and Google Ads puts you at the top of it. We do not chase clicks or impressions. We build campaigns aimed at the big projects you actually want, pre-qualify by budget so you skip the bargain hunters, and track every lead back to the search that made it.

How we run it for remodelers

What goes into your Google Ads.

Every part is built to do one thing: turn high-intent searches into booked, high-ticket remodels. Lead quality over lead volume, every time.

High-intent Search ads

We target the searches that mean a real project: kitchen remodel, bathroom remodel, basement finishing, whole-home renovation. The homeowner who types that is ready to hire, not just browsing.

Budget pre-qualification

A simple project-budget question on your form filters a $90K kitchen from a $5K touch-up before it ever hits your calendar. Your team quotes serious projects, not tire kickers.

Portfolio landing pages

Paid clicks land on a fast page built around your best before-and-after work. For remodelers, the portfolio is the close. We pair it with proof and an easy way to reach you.

Call and lead tracking

Every call and form is tracked back to the campaign and keyword that made it. You see which searches book real projects and which ones burn budget, with no guessing.

Nurture for the long cycle

A remodel rarely closes on the first call. New leads trigger fast follow-up, then stay warm with your work and reviews so they sign with you when they are finally ready.

Cut the wasted spend

We block the cheap searches. Words like cheap, handyman, DIY, and small repair get filtered out so you stop paying for clicks that never become a real project.

Real results

We do not sell clicks. We sell booked projects.

A few real outcomes from contractors running our system. Verified from their own dashboards.

Verified client result

$50K → $140K / mo

A residential remodeler nearly tripled monthly revenue within a year of running the full system.

Residential remodeler

Verified client result

$200K in new estimates

New estimates generated for one client from a rebuilt site and a dialed-in ad system.

Home services contractor

Verified client result

$40K in new estimates / 30 days

New estimates booked in the first month after launch, while ads were still warming up.

Specialty contractor

Verified client result

$2.5M → $6M+

A construction company more than doubled annual revenue after we rebuilt their marketing.

Construction company

Client text message about new remodeling leads coming in Message from a homeowner reaching out about a remodel quote Short-form remodel reel with 1.6 million views Remodeling social post with over one million views

The number that matters

For a remodeler, one job changes the month.

Quality > volume

Fifteen qualified consults beat fifty bargain hunters every time. When a single kitchen or whole-home project is worth more than a month of small repairs, the win is fewer, better leads. We build the campaigns to pull serious homeowners and screen out the rest.

How it works

From strategy video to booked projects in four steps.

01

Free strategy video

Tell us your trade and market. We study how homeowners search for remodels where you work and send a custom plan video. No call required.

02

Build the campaigns

We set up Search ads around your best projects, write the ads, build the portfolio landing page, add budget questions, and wire up tracking.

03

Launch and nurture

Ads go live and qualified leads start coming in. Fast follow-up plus nurture keeps them warm through the long remodel decision.

04

Cut waste, scale winners

We watch the dashboard, block the cheap searches, and pour more into the keywords booking real projects. Every month.

Make Google Ads hit harder

Search starts it. The rest of the system closes it.

Google Ads catches the ready-to-hire homeowner, but a remodel is a long buy. Pair it with the channels that fill the pipeline before they search and keep them warm until they sign.

More service hubs: Google Ads for contractors. Run a build instead? Google Ads for home builders.

Common questions

Before you book.

Do Google Ads even work for big remodels if the sale takes months?
Yes, because search catches the homeowner at the exact moment they decide they are ready. Someone typing kitchen remodel near me has moved past dreaming and wants a contractor now. The catch is that a remodel does not always close on that first call, so we pair the ads with nurture that keeps your work and your reviews in front of the lead until they sign. The click starts it. The follow-up wins it.
How do you attract bigger projects instead of bargain hunters?
We aim the campaigns at high-value searches like kitchen remodel, basement finishing, and whole-home renovation, and we block the cheap ones. Words like cheap, handyman, DIY, and small repair get added as negatives so you stop paying for clicks that will never become a real project. Then we put budget questions on the landing page so the leads that reach you are already serious.
What is budget pre-qualification and why does it matter for remodelers?
It is a simple project-budget question built into your lead form. A homeowner planning a $5K touch-up and one planning a $90K kitchen both click the same ad, but they are not the same job. The budget question filters them before they hit your calendar, so your team quotes fewer tire kickers and spends more time on projects worth winning.
Should a remodeler run Google Ads or Local Service Ads?
Often both, but Search usually carries more weight for remodelers than for emergency trades. Local Service Ads work well for repair and smaller specialty jobs where Google can match a clear request. For high-ticket kitchen and whole-home work, Search ads pointed at a strong portfolio landing page give you more control over the message and the kind of homeowner you attract. We pick the mix in your strategy video.
How do you measure success when leads can take months to close?
We do not judge a remodeling campaign on clicks. We track every call and form back to the keyword that made it, then we follow those leads through to booked consults and signed projects. Because the cycle is long, we look at qualified consults and pipeline, not just same-week sales, so we are optimizing for real projects and not vanity numbers.
What does it cost to have you run our Google Ads?
It depends on your market, your project mix, and how aggressive you want to grow. Your free strategy video lays out exactly what we would recommend for your remodeling business, with no obligation, so you can decide before you commit to anything.

Your move

See exactly how we would run your Google Ads.

Get a free custom strategy video built for your remodeling business and market. We will show you the searches to chase, the bargain hunters to skip, and what your budget can really book. No cost, no pitch, no obligation.

Free Strategy Video