Google Ads for roofing companies
We run Google Search and Local Service Ads built to put your roofing company in front of homeowners the second a storm hits or a roof starts leaking. Tracked to the booked roof, tuned for high-ticket replacements, with the wasted spend cut out.
Why Google Ads fits roofing
Roofing is two businesses and Google Ads wins both. After hail or high wind, search demand for roof repair spikes overnight, and the roofer who reaches the homeowner first usually books the job, even against a lower bid that shows up later. The rest of the year, a replacement is one of the biggest checks a homeowner ever writes, so they search for weeks and hire the name they trust. Paid search is the fastest way to own both moments. We do not chase clicks or impressions. We build campaigns aimed at full replacements and storm work, track every call back to the keyword and zip code that made it, and kill the searches that burn your budget.
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system.
Residential contractor
$40K in new estimates / 30 days
New estimates booked in the first month after launch, while ads were still warming up.
Specialty contractor
How we run it for roofers
Every part is built to do one thing: turn paid clicks into booked, high-ticket roofs, in both storm season and the slow months.
The text ads at the top when a homeowner searches "roof leak" or "roof replacement near me." Built around the replacements and storm work you want, in the zip codes you actually serve.
The pay-per-lead listings with the Google Guaranteed badge that sit above everything. For roofing that vetted badge wins trust fast. We manage the setup, the reviews, and disputing junk leads.
When hail or wind hits, demand spikes the same day. We push budget into your storm zip codes immediately so you catch the rush instead of waiting on SEO.
Roofing clicks are expensive, so every call and form is tracked back to the keyword and zip code that made it. You see what books roofs and what burns budget, with no guessing.
We send paid clicks to a fast roofing page built for one job, with storm and insurance proof, real reviews, and an easy way to reach you. It books far more inspections than a generic homepage.
After a leak or a storm, homeowners call several roofers. New leads trigger instant alerts and text-back, so you reach them in minutes and book the inspection before the next guy.
We block the searches that drain budget. Terms like roof repair DIY, cheap patch, roofing jobs hiring, and material prices get filtered so you stop paying for clicks that never become a roof.
We split budget between claim-driven storm work and clean retail replacements, so your phone keeps ringing whether or not the weather cooperates.
The number that matters
of roofing ad spend can leak on the wrong searches when negatives and tracking are sloppy, and a single wasted roofing click stings more than most trades. We tighten that up first, so your budget chases real replacements and not tire kickers, students, and job seekers.
Why paid search wins for roofing
After hail or a leak, the first roofer in front of the homeowner usually books the job, even against a cheaper bid. Search and text-back reach them in minutes, not the next day.
A replacement is a huge check, so homeowners search for weeks before they call. Paid search and retargeting keep you in front the whole time, so you are the name they already trust.
Out-of-town chasers win on speed but lose on trust. Local Service Ads put your Google Guaranteed badge and review count at the very top, so you look like the roofer who will still be here next year.
Roofs age year round. We keep a steady retail campaign live in the slow months so your peak-season leads cost less, because you already own the searches.
A single replacement can be worth thousands, so one extra booked roof a week changes your year. We aim spend at jobs that protect your margin, not cheap repair clicks.
We speak both languages: claim-driven storm work and clean retail replacements. Your ads, landing page, and follow-up handle either path without confusing the homeowner.
Real results
A few real outcomes from contractors running our system. Verified from their own dashboards.
$200K in new estimates
New estimates generated for one client from a rebuilt site and a dialed-in ad system.
Home services contractor
$40K in new estimates / 30 days
New estimates booked in the first month after launch, while paid ads were still warming up.
Specialty contractor
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing.
Construction company
How it works
Tell us your market and storm history. We study what your homeowners search for and your competition, then send a custom plan video. No call required.
We set up Search and Local Service Ads around replacements and storm work, write the ads, build the roofing landing page, and wire up call tracking.
Ads go live and leads start coming in. Instant alerts and text-back help you reach homeowners before the storm chasers and competitors do.
We push budget into storm zip codes the day weather hits, block searches that burn budget, and pour more into the keywords booking real roofs. Every month.
The rest of the roofing system
Paid search wins the urgent storm and leak searches. Pair it with the rest of the system so you are not renting every lead from ads.
Own the map pack and the free "roofer near me" searches that turn into replacements month after month, so your cost per booked roof keeps dropping.
SEO for roofers →Fill the pipeline before homeowners search. Storm-area targeting, before-and-after proof, and retargeting that keeps you top of mind through a long buying window.
Meta Ads for roofers →See how Google Ads, SEO, Meta, websites, and content work together to book your roofing company bigger jobs all year.
Marketing for roofers →Want the service overview, or run another trade? See Google Ads for contractors and Google Ads for HVAC.
Common questions
Your move
Get a free custom strategy video built for your market and your storm history. We will show you the searches to chase, the ones to skip, how to scale fast when weather hits, and what your budget can really book. No cost, no pitch, no obligation.
