Facebook & Instagram ads for electrical contractors
Google catches the homeowner already searching. Facebook and Instagram create the demand before they do. We run Meta ads that put your panel upgrades, EV chargers, and generators in front of the right homeowners while they scroll, so you own the upgrade in their mind weeks before they ever type electrician near me.
Why Meta Ads for electricians
A tripped breaker sends a homeowner straight to Google. But a panel upgrade, an EV charger, a whole-home generator, a kitchen rewire? Those get thought about for weeks. Nobody wakes up and Googles whole-home generator the day they decide. They notice the idea, sit on it, and pick the electrician they already trust. Facebook and Instagram ads are how you plant that idea and stay top of mind through the slow decision. We do not chase likes or boosted posts. We build demand-gen campaigns aimed at the high-ticket work you want, target the homeowners most likely to need it, and retarget the ones who showed interest until they book.
How we run it for electricians
Every part is built to do one thing: turn the scroll into booked panel upgrades, EV chargers, generators, and remodel wiring. No vanity metrics.
We draw a tight radius around your service area, then target the homes that fit the job: older houses due for a panel upgrade, EV owners who need a Level 2 charger, and the income range for a generator. No wasted spend on the next county.
We build lookalike audiences off your best past customers so Meta finds more homeowners just like them, then layer interests like home improvement, EVs, and solar to keep the targeting on the people who actually buy.
Short education-style video of your real crew, trucks, and a true before-and-after of a messy panel. Authentic footage beats stock every time and builds local trust fast. We script and direct it so it sells the job, not just the look.
A homeowner can raise their hand in two taps without leaving the app. We add the right qualifying questions, like job type and timeline, so you get real prospects for big work, not a pile of tire kickers.
People rarely book a generator the first time they see you. We track site visitors and video viewers, then keep showing them a different angle, a testimonial or a financing offer, until they reach out. Usually the highest-return piece of the whole system.
The right offer turns a maybe into a lead. We test seasonal hooks, free panel-capacity assessments, and financing messaging that makes a five-figure job feel doable, then point the budget at the ones that book.
Real results
A few real outcomes from contractors running our system. Verified from their own dashboards.
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system.
Residential contractor
$200K in new estimates
New estimates generated for one client from a rebuilt site and a dialed-in ad system.
Home services contractor
100K+ social views
Short-form content for a contractor pulled six figures in views in the first days, feeding the retargeting pool.
Residential contractor
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing.
Construction company
The shift that matters
in the U.S. in 2024, and almost every one needs a Level 2 charger and often a heavier panel. That is a planned, high-ticket job a homeowner researches before they buy. Meta ads let you reach those owners while they decide, instead of waiting for them to search.
Why Meta Ads works for electricians
The high-ticket jobs are slow decisions. When you understand how that decision plays out, you can be the name they trust by the time they are ready. Here is what we build the campaigns around.
Panel upgrades, generators, and rewires are not impulse buys. The homeowner mulls it for weeks. Meta keeps your offer in front of them the whole time, so when they finally decide, you are already the obvious call.
EVs, batteries, and heat pumps all lean on a licensed electrician and often a bigger panel. We target the homeowners riding that wave and position you as the local pro for the whole job, not one piece of it.
A neighborhood of homes built decades ago is a neighborhood full of undersized panels. We target those areas with education-style ads that explain why a 60-amp or 100-amp panel is a problem, and book the upgrade.
Homeowners scroll past slick stock photos of fake electricians. Real footage of your crew and a true before-and-after stops the scroll and builds trust. We make creative that looks like you, because that is what books jobs.
The first ad rarely closes a five-figure job. Retargeting brings them back with a fresh angle, a testimonial or a financing offer, through the weeks they spend deciding. That follow-through is where the booked jobs come from.
We do not run we do panel upgrades ads. We open with the homeowner’s world, like still on a 60-amp panel and tripping breakers, then name the exact fix. That framing pulls in the right person and the right job.
How it works
Tell us your service area and the jobs you want more of. We study your market and the homeowners in it, then send a custom plan video. No call required.
We map the audiences, set the geo-targeting, script and shoot the video creative, build the lead forms and offers, and wire up the pixel so retargeting can run.
Ads go live and leads start coming in. Instant alerts and text-back help you reach the homeowner while they are still interested, before the idea cools off.
We watch the dashboard, kill the audiences and creatives that miss, and pour more into the ones booking panel upgrades, EV chargers, and generators. Every month.
Common questions
Your move
Get a free custom strategy video built for your service area and the jobs you want more of. We will show you the homeowners to target, the offers to test, and what your budget can really book. No cost, no pitch, no obligation.
