Meta Ads for solar companies
Most homeowners are not searching for solar yet. They just know their power bill is too high. We run Facebook and Instagram demand-gen that plants the idea, qualifies real homeowners, and puts exclusive appointments on your calendar, leads you own instead of a list five installers share.
The point of Meta Ads for solar
Google catches the homeowner who is already shopping. Meta reaches the much larger group who are not searching yet. They are scrolling Facebook and Instagram, annoyed at their power bill, with no idea solar could fix it. That is exactly where you start the conversation. We build paid-social campaigns that show the savings math, prove you are the trusted local installer, and capture the homeowner with a qualifying lead form, then keep showing up until they are ready to sign. We do not chase likes or video views. We build for booked, qualified solar appointments and signed installs.
How we run it
Every part is built to do one thing: turn a cold scroll into a booked, qualified solar appointment and a signed install. Nothing fancy for the sake of it.
Short video and image ads built for the feed that explain the savings in plain English, show your real installs, and make a homeowner stop scrolling and think "wait, my bill could drop too."
We upload your best closed installs so Meta finds new homeowners who look like the customers you already won, then layer homeowner, income, and interest signals so your budget hits the right roofs.
In-app lead forms with the right questions, like "do you own your home" and "what is your average power bill," so renters and low-bill homes screen themselves out before they ever reach your CRM.
Solar takes weeks or months to decide. We retarget the homeowners who watched the video or opened the form but did not book yet, so you stay top of mind the whole way to a signed contract.
We keep your ads accurate to current state and utility incentives, net metering, financing, and lease and PPA options, never an expired federal credit. Honest math books more appointments than hype.
Every lead is tied back to the ad and audience that made it, and a new lead triggers instant alerts and text-back so you reach the homeowner before the next installer does.
Real results
A few real outcomes from contractors running our system. Verified from their own dashboards.
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system.
Residential remodeler
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing.
Construction company
$200K in new estimates
New estimates generated for one client from a rebuilt site and a dialed-in ad system.
Home services contractor
100K+ social views, first days
Paid-social and content put a contractor in front of their whole market within the first days of launch.
Home services contractor
The exclusive-lead difference
A shared solar list gets resold over and over, so contact rates collapse and your closers chase ghosts. Facebook and Instagram ads that point to your brand and your page create demand that is yours alone, warmer, and far cheaper to close. We build the creative, the targeting, and the page that make that happen.
Why this works for solar
Solar relies on paid social more than almost any trade because most homeowners are not searching yet. Meta lets you plant the idea, show the savings, and pull demand forward instead of waiting for it.
Leads come from your own ads, your brand, and your page. No bidding against four installers for the same burned-out homeowner. Higher contact rates and warmer calls.
We feed Meta your closed-customer list so it finds homeowners who look like the deals you already won, then qualify with form questions so renters and low-bill homes never reach your CRM.
Retargeting and nurture keep you in front of a homeowner across Facebook and Instagram for the full three to six months a solar decision takes, so you are the name they finally book.
Buyers trust the company that explains the math cleanly. We keep creative accurate to current state and utility incentives, net metering, financing, lease and PPA, never an expired federal credit.
We target the neighborhoods and utility areas you actually serve, where the bills are high and net metering still pays, so you are not burning budget on roofs you cannot reach.
How it works
Tell us your service area and revenue. We study how homeowners in your market respond to solar offers and send a custom plan video. No call required.
We create the demand-gen ads, build lookalike and interest audiences, write copy accurate to current incentives, set up qualifying lead forms, and wire up tracking.
Ads go live and qualified leads start coming in. Instant alerts, text-back, retargeting, and nurture keep you in front of homeowners through the whole research window.
We watch cost per qualified lead and per signed install, kill the creative and audiences that burn budget, and pour more into what books real installs. Every month.
Common questions
Your move
Get a free custom strategy video built for your solar company and your market. We will show you the audiences to chase, the creative that works, and what your budget can really book. No cost, no pitch, no obligation.
