Meta Ads for window and door companies
Facebook and Instagram ads built to put your before-and-after window and door work in front of homeowners while they are still living with the old ones, target the homes that can afford the project, and retarget them the whole way through the long replacement decision. Almost nobody searches for windows on a given day. Meta is what keeps your pipeline full.
Why Meta wins for windows and doors
A set of replacement windows lasts roughly twenty to forty years, so a homeowner only buys them once or twice in the entire time they own the house. On any given day, the number of people in your town actually typing "replacement windows near me" into Google is tiny. That is the trap for window and door companies: if you only run search, you are fighting every competitor over the same handful of ready buyers. Facebook and Instagram reach the much larger group, the homeowners who are quietly annoyed by the drafty, foggy, hard-to-open windows but have not started looking yet. We put your before-and-after work in their feed, plant the idea, and retarget them until they finally raise their hand for the in-home estimate.
How we run it for windows and doors
Every part is built to do one thing: turn scrolling homeowners into booked in-home consults for high-ticket window and door jobs. Demand created early, qualified hard, and followed up until they buy.
The transformation is the killer asset. Tired, foggy old windows turning crisp and clean, a worn front door becoming a showpiece. We turn your best installs into scroll-stopping before-and-afters that make a homeowner look at their own house and want better.
A new entry door is one of the most satisfying reveals in home improvement, and short video is what Meta rewards with cheap reach. We cut your installs and door reveals into Reels that build the dream and prove your craft at the same time.
We build the messaging around what actually gets a homeowner to act: lower energy bills, a warmer, quieter, more comfortable home, and curb appeal. ENERGY STAR rated windows can cut a typical home's heating and cooling costs by around 13%, and that comfort and savings angle sells.
We build lookalikes off your past buyers, then layer in geo and demographic targeting: homeowners, not renters, in the neighborhoods that can afford a full-home project, leaning toward older housing stock where the original windows are due to go.
Windows are a long, researched buy. Many homeowners inquire in the fall and do not pull the trigger until spring. We retarget everyone who watched a video or visited your site and nurture them across the seasons with more work and reviews so you stay top of mind the whole way.
Instant lead forms capture name, phone, and project, with the right questions to filter out renters and tire-kickers, then feed straight into fast follow-up so the homeowner books an in-home estimate while they still care. Pair that with a financing or seasonal-promo offer and you get the raised hand.
Real results
A few real outcomes from contractors running our system. Verified from their own dashboards.
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system.
Residential contractor
$200K in new estimates
New estimates generated for one client from a rebuilt site and a dialed-in ad system.
Home services contractor
100K+ social views, first days
Project content put in front of six figures of local homeowners within the first days of going live.
Specialty contractor
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their marketing.
Construction company
Why the before-and-after wins
Nothing sells new windows or a new entry door like a real before-and-after. A homeowner who has been living with drafty, foggy, dated windows sees your crisp finished work, pictures their own house, and finally books the in-home estimate. We build the creative, find the right homeowners, and retarget them across the seasons until they buy.
How it works
Tell us your market and product mix. We study which neighborhoods can afford the project, where the older housing stock sits, and what your competitors are running, then send a custom plan video. No call required.
We turn your best installs and door reveals into before-and-after creative and Reels, build lookalikes off your past buyers, and set up homeowner and age-of-home targeting with the right energy, comfort, and curb-appeal hooks.
Ads go live with instant lead forms and fast follow-up wired in, so the homeowner books the in-home estimate while they still care. Retargeting keeps your work in front of them through the long, seasonal decision.
We watch the dashboard, kill the creative that does not convert, and pour more into the audiences and ads booking real consults. Every month.
Make Meta Ads hit harder
Facebook and Instagram create the demand and keep you top of mind, but new windows are a long, high-ticket buy across many channels. Pair Meta with the channels that catch the ready-to-hire homeowner and earn the searches that come for free.
Catch the homeowner the moment they stop putting it off and search replacement windows near me. Search closes the demand that Meta created.
Google Ads for windows & doors →Own the map pack and the city searches that turn into in-home consults month after month, with no ad spend behind them.
SEO for windows & doors →See how Meta Ads fits with your site, content, and SEO to book bigger window and door jobs across the whole long buying cycle.
Marketing for windows & doors →More service hubs: Meta Ads for contractors. Run remodels too? Meta Ads for remodelers.
Common questions
Your move
Get a free custom strategy video built for your window and door business and market. We will show you the creative we would run, the homeowners we would target, and how we would fill your pipeline with replacement jobs. No cost, no pitch, no obligation.
