Free contractor resource
The hardest part of social media is knowing what to post. Here are 50 concrete ideas, grouped by category, ready to use on Facebook, Instagram, or anywhere else you show up.
For contractors, social media is not about going viral. It is about showing up regularly so that when a follower's furnace dies or their roof starts leaking, your name is the one that comes to mind. One post going viral once is worth less than 3 to 4 solid posts every week for a year.
The goal of contractor social media is trust over time. Every before/after you share, every tip you give, every happy customer you feature is a deposit. The homeowner who has seen your work 20 times before they ever need you is the one who calls you first and argues the least on price.
Category 1 of 7
The single highest-performing content type for contractors. Post the before, let people guess the outcome, then post the after.
Category 2 of 7
People are curious about how things get built. Show the work in progress, not just the finished product.
Category 3 of 7
Let your customers talk. A screenshot of a real review or a quote from a happy homeowner is more trusted than anything you say about yourself.
Category 4 of 7
Teaching homeowners something useful builds authority and earns trust. It also gets saved and shared.
Category 5 of 7
People hire people. Showing your crew humanizes your business and builds connection with future customers.
Category 6 of 7
Connect your trade to what is happening right now. Seasonal posts feel relevant and get more engagement.
Category 7 of 7
Engagement-driving posts that invite conversation. These tend to get more comments than passive posts.
Common questions
Keep building
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Knowing what to post is step one. Getting it done consistently, in a way that actually brings in jobs, takes a system. The strategy video shows you what that looks like for your specific trade and market. No cost, no obligation.
