Social Content for solar companies
Homeowners do not buy solar from the cheapest bid. They buy from the installer they already know and trust. We run the short-form video engine, Reels, TikTok, and Shorts, that busts the myths, shows the savings math, and proves you are the real local crew. Social is our strongest area. We have gotten contractors 100K+ views in their first days.
The point of social for solar
A five-figure decision on the roof does not happen on the first click. The homeowner is skeptical, confused about incentives, and worried about getting burned by a door-knocker. So they research for months, and they pick the installer who already feels safe. Short-form video is how you become that installer at scale. Reels, TikTok, and YouTube Shorts push your video to people who never searched your name, so you get to answer the questions, show the real installs, and build a following before anyone fills out a form. Short video also tends to earn far more engagement than static posts, which is why one good reel can put you in front of a whole town. We do not chase vanity views. We build the audience and the trust that turn into booked, qualified appointments.
How we run it
A consistent posting system, built end to end, so you stay top of mind for the whole months-long solar decision. Every piece is made to build trust and pull demand forward, not to win likes.
Reels, TikTok, and Shorts shot and edited to grab attention in the first second and earn the watch time the algorithm rewards. Real crew, real roofs, real customers, the stuff that cuts through solar skepticism fast.
Is solar worth it, what happens at night, what about hail, does it really lower my bill. We turn the questions that kill deals into the videos that win them, so you are the calm expert, not the hype.
Clean, honest math on what a homeowner actually saves, tied to current state and utility incentives, net metering, financing, and lease and PPA options. Never an expired federal credit.
Before-and-after roofs, install-day time-lapses, and panel walkthroughs that show you do clean, professional work. Proof beats promises when a homeowner is deciding who to trust.
Real homeowner reactions, first-bill reveals, and review highlights. Social proof from people in your own town does more to book a job than any sales pitch.
A consistent calendar across the platforms that matter, with hooks, captions, and posting cadence handled for you. Then we put paid spend behind your top videos to reach even more local homeowners.
Real results
A few real outcomes from contractors running our content engine. Verified from their own dashboards.
100K+ views, first days
Our content put a contractor in front of their whole market within the first days of launch, with no audience to start.
Home services contractor
$50K → $140K / mo
A residential contractor nearly tripled monthly revenue within a year of running the full system, content included.
Residential remodeler
$2.5M → $6M+
A construction company more than doubled annual revenue after we rebuilt their brand and marketing.
Construction company
$40K in new estimates / 30 days
New estimates booked in the first month after launch, with content driving the brand and the inbound.
Specialty contractor
The owned-audience difference
A shared lead list is gone the second you stop paying for it, and it is shared with four other installers anyway. An audience is yours. When thousands of local homeowners follow and trust your page, every new video reaches them for free, and the leads that come in already know your name. That is the cheapest, warmest pipeline in solar, and we build it.
Why this works for solar
Most homeowners are not searching for solar yet. Short video puts you in front of them while they scroll, so you start the conversation instead of waiting for it. That is where solar demand really gets created.
Solar buyers have heard the horror stories. Education and myth-busting content answers their fears before a salesperson ever calls, so the appointment starts from trust, not from defense.
A reel with your real crew on a real roof in their neighborhood does more than any brochure. Customer stories and first-bill reveals make you the safe, obvious choice.
A solar decision can take three to six months. A steady stream of content keeps you in the feed the whole time, so when the homeowner is finally ready, you are the name they already follow.
Buyers trust the company that explains the math cleanly. We keep content accurate to current state and utility incentives, net metering, financing, and lease and PPA, where the credit can still pass through.
Your best organic videos become your best ad creative, and a homeowner who checks your page after seeing an ad finds months of proof. Social makes every ad dollar work harder.
How it works
Tell us your service area and revenue. We study how homeowners in your market respond to solar content and send a custom plan video. No call required.
We map the hooks, topics, and posting cadence, plan a simple filming day on your jobs, and set the messaging accurate to current incentives and financing.
We turn one shoot into weeks of Reels, TikTok, and Shorts, post on a consistent schedule, and engage so your page grows into a real local audience.
We watch what earns views and inquiries, put paid spend behind your top videos, and double down on the content that builds trust and books installs. Every month.
Common questions
Your move
Get a free custom strategy video built for your solar company and your market. We will show you the hooks to use, the content that builds trust, and how fast you can grow a local audience that books installs. No cost, no pitch, no obligation.
